Etsy Title and Tag Character Limits

The Etsy title character limit is 140 characters. Each Etsy tag has a limit of 20 characters, and you can use up to 13 tags per listing. Spaces and punctuation count toward both limits.

If you exceed these limits, Etsy will not allow you to save your listing. Understanding how these character restrictions work is essential for writing keyword-optimised titles and tags that rank in Etsy search.

Etsy Title Character Limit Explained

Etsy allows up to 140 characters in your listing title. This includes:

Because spaces count, poorly formatted titles can waste valuable keyword space. Before publishing, use a Character Counter tool to verify your title length.

Example of a 140-Character Optimised Title

Personalised Birth Flower Necklace, Custom Name Jewellery, Gold Floral Pendant Gift for Her, Birthday Gift for Mum

This structure uses primary keywords first, followed by secondary phrases.

Etsy Tag Character Limit Explained

Each Etsy tag is limited to 20 characters, and you can add up to 13 tags.

Example valid tags:

Because tags are short, precision matters. Avoid repeating identical phrases already used in categories.

You can organise your tags in a draft list using the Alphabetize List tool before adding them to Etsy.

Do Spaces Count in Etsy Titles and Tags?

Yes. Spaces count toward the 140-character title limit and the 20-character tag limit.

Extra spacing errors often occur when copying text. Clean drafts using the Remove Extra Spaces tool or Text Cleaner.

Best Practices for Etsy SEO Within Character Limits

1. Put Primary Keywords First

The beginning of your title carries more weight for search visibility.

2. Avoid Keyword Stuffing

Repeating the same phrase wastes characters.

3. Use All 13 Tags

Maximise keyword coverage without duplication.

4. Keep Tags Readable

Avoid random keyword strings. Keep phrases natural.

Common Mistakes to Avoid

Etsy vs Social Media Character Limits

If you promote products on social platforms, compare limits:

For a full overview, see the Complete Social Media Character Limit Guide.

FAQ

What is the Etsy title character limit?

Etsy titles can be up to 140 characters long.

What is the Etsy tag character limit?

Each Etsy tag can contain up to 20 characters.

How many tags can I use on Etsy?

You can use up to 13 tags per listing.

Do spaces count in Etsy titles?

Yes. Spaces and punctuation count toward the limit.

How can I check my Etsy title length?

Use a character counter tool to measure your title before publishing.

Summary

Before publishing your listing, check your title and tags using the free Character Counter tool to stay within limits and optimise your Etsy SEO.